Blog

Many people come to us with content already written and ask us to spiff it up a bit. We’re always more than happy to do that, and it brings our copywriter great joy to take something that’s “ok” to begin with and make it into something super. We’re glad that so many of our clients appreciate how important it is to have tight, concise and persuasive content. Today we thought we’d focus on some of the different things that go into a copyediting job.

It’s way more than just giving things a little tszuj!

It’s always fun to take a look at what’s going to be the new hotness for the coming year!  Web design has a lot of fun things happening in 2014 and we’re very excited about some emerging trends. But don’t confuse following trends with following fads. Fads are a flash in the pan, while trends stick around for years and evolve over time. Our designers put a lot of effort into staying on top of what’s new and what’s cool so that your websites are top notch and full of The Awesome. Let’s check out some possibilities…

Sweet fonts abound

About Us pages are an often overlooked, but very important part of a website. It’s the place where organizations get to tell a story, explain what they stand for and talk about what makes them special. Think of it as one of many sales tools in your arsenal. So, whether you’re writing your About Us page from scratch or thinking about sprucing up your existing one, let us help you take it to a whole new level of awesome with these few tips. Don’t miss this opportunity to connect with people!

Who cares about the About Us page? 

In this world of hyper-communication through email, Facebook status updates, tweets, instant messages and texts, it’s become easy to forget how to truly communicate with people. Part of being a good communicator is having the ability to slow down, pay attention, digest and remember information, but these days it seems that most of us are just too rushed and distracted to do it properly.

Last week we talked about what email marketing is and what it can do for you. We also explained the differences and benefits of plain text emails and HTML emails. This week, for those of you who are already doing some email marketing, we’ve got a few resolutions for you to think about in the New Year. Let’s rock it hardcore in 2014!

(The good thing about these resolutions is that they’re a lot easier to keep than that one you made about cutting back on chocolate…)

1) Find out who is reading your emails