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Email marketing is a hot topic right now. You may see articles about it all over the place in your travels around the Internet, but is it something you should consider? 

Absolutely! 

Any business can benefit from a great email marketing plan. Email marketing enriches business communications, targets key markets and is a cost-effective and paperless way to get in touch with your customers. Today we’re going to spend some time talking about what email marketing is and describe the differences between HTML emails and plain text emails.

Let’s dig in!

What is email marketing?

From corporate and product brands to personal ones, branding has a huge impact on consumer purchasing decisions. But what many business owners don’t realize is that you yourself are a brand—it’s not just your business and your products that you’re selling. It’s you. Today we’re going to focus on how to create your own personal brand to help strengthen and solidify what you’ve already created for your business.

 What faces do you want to show the world, GLAD WORKS friends?

Find examples

It might seem like an easy task to create a video to put on YouTube, but they take quite a bit of planning and even some trial and error in order to make them flow naturally and get a point across. Sadly, so many videos out there leave something to be desired because the planning time just wasn’t there before the camera started rolling. In an effort to rid the world of unfortunate videos, we’ve put together this list of tips for making a great one.

Get ready for your close up!

Create a storyboard

American Horror Story is an anthology TV series that explores life in different types of “haunted houses” in American culture. The first season took place in a home with a dark history, the next season in an insane asylum and now, in the third season, it’s in a witch coven in New Orleans.

A few months back, we wrote a post on quality assurance. In that post, we talked about how important it is to test and test and test before letting a project leave our hands. Since we’re so careful to make sure that things are working perfectly before they launch, we have to wonder how the failure of HealthCare.gov, the massive federal healthcare e-commerce website, could have happened.