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Last week we talked about web hosting providers and the different flavors that web hosting comes in. This week, to finish up our series on all things website, we’ll tackle the topic of domain names. Many people underestimate the importance of putting thought into it, but it’s not a small detail!  Your domain name has a huge impact on how people and search engines see your site. Here are the basics of what you need to know.

What is a domain name?

Last week we talked about domain names, hosting and websites. So as promised we are going to go into more detail on all of that over the next two weeks. Today we’ll address web hosting and what you need to know before choosing a web hosting solution that’s right for your needs. Did you know that web hosting comes in a million different flavors?

What web hosting does

In the past we have written about how your website is designed and built. But what is a website exactly? What happens after we design and build your site?  Do we have a sparkly “Internet button” that we press which magically publishes you on the web? We wish we had such a thing, but sadly, we don’t. It’s a bit more complicated than that, so for the next couple of weeks we’re going to spend some time explaining domain names, hosting services and websites for you. Today we have a brief overview of all three before we go into more detail later on.

Let’s dig in!

Domain names

You are very much like us, GLAD WORKS friends. You have a business to run. You have a life outside of your business to run. You may even have a couple of kids or Chihuahuas to take care of. Maybe, if you’re like Gina, you throw in some sports training here and there just to keep things interesting and…nuts. Lots of people ask us how Gina manages to run her successful business while at the same time training hardcore for athletic competitions. Well?  She applies what keeps her in good condition at the gym to her professional life. Wanna hear about it?  Here’s how it goes…

The busy life of Gina

Last week we started this series by talking about how the name of your brand or product needs to reinforce the key elements you want to convey. We went over descriptive and meaningful names that clearly state what a business or product does. We also talked about names that are more abstract and tell a story about what the brand or product is about. Today, we’re going to talk about some current trends in naming. We’ll also touch on how to narrow down your list of potentials by making sure there’s a URL available with your name in it, and searching for other businesses that might be using that name already.