1 Billion Reasons to be excited about Apple's iPhone

Thu, 7 May 2009 15:18:52 -0400

With Apple's big announcement last month, there are now at least a billion reasons to be excited about the iPhone!

In late April, Apple celebrated their 1 billionth download — just nine months after the opening of their app store. What does this mean for marketers?

Lots! The iPhone app market is incredibly valuable if you're looking

Mobile Media Explodes, and It’s a Brave New Blackberry World!

Wed, 1 Apr 2009 18:18:46 -0400

Do you grab your phone to find out the latest news? If so, you're not alone. According to a new study by comScore, Inc., in January 2009, 22.3 million people accessed news and information via their mobile devices, up from 10.8 million people a year ago.

Google Earth - Dives Deeper

Fri, 6 Feb 2009 14:13:20 -0500

Google is taking the message of conservation to a new level - below zero elevation. Earlier this week, Google launched the new Google Earth 5.0 with more options than ever before. Google Earth has always been impressive, letting me virtually visit a sunny beach in Southern California while I'm sitting in chilly Rhode Island. However, the features in 5.0 blow the previous versions out of the water, literally.

Great eMoments of 2008

Tue, 30 Dec 2008 10:13:59 -0500

2008 has been a pivotal year in our world. Just think about it: in the course of 12 months, we've experienced the most incredible Olympics ever in China... the rebirth of Saturday Night Live with Tina Fey as Sarah Palin... a wave of Obama-mania which resulted in the first African-American president-elect in our history... and a huge economic upheaval that is [even now] redefining our entire economic structure.

Not only do these events impact our everyday world, but they also have huge ramifications for the digital world where we all spend so much of our time...

Food Fears: No Need for Organic Anxiety

Mon, 14 Jul 2008 18:50:01 -0400

Walking down the aisles of your local supermarket, you've probably seen all the product packaging promoting the benefits of organic food. Everywhere we look, we’re taught that organic food is healthier, more nutritious, and free of chemical substances when compared to conventional foods. Some products even claim to protect consumers from cancer-causing pesticides. (I’ll take those in bulk, please!)

For What It's Worth

Mon, 14 Jul 2008 18:47:44 -0400

Here’s a question confronting our latest crop of graduates: is the value of education worth its cost? It depends on who you ask.

With a four-year degree at a private college averaging $100,000 many college students graduate with thousands of dollars in debt, and often no job in sight.

Helping Others...One Click at a Time

Thu, 1 May 2008 13:54:55 -0400

"Helping to end world hunger."

It's a tall order. Many of us have poured pennies into those little UNICEF collection boxes, or collected soda can tabs, or sponsored friends in walk events. All with the goal of ending world hunger.

But how much does that actually cost? Is it even achievable?

According to United Nations' estimates, "the cost to end world hunger completely, along with diseases related to hunger and poverty, is about $195 billion a year."

Breaking the Campaign Mold

Fri, 21 Mar 2008 15:46:16 -0400

If we ever thought there was one way to campaign for the presidency, the 2008 primary season has changed that opinion forever.

Gone are the days of stumping, baby-kissing and whistle stops. Welcome to the virtual world of in-your-face, on-your-airwaves, everywhere-you-look politicking.

For Your Eyes Only…Or Is It?

Wed, 5 Mar 2008 09:57:42 -0500

Do you know how private your email really is?

Most of us assume that our work email accounts are fair game…that our employers have the right and the responsibility to monitor the email sent from their employees’ accounts. After all, if the person down the hall starts sending threatening emails to Bill Gates, wouldn’t you want to know?

Marketing: It’s More Than Meets the Eye

Wed, 5 Mar 2008 09:43:34 -0500

Marketing today isn’t what it once was. In fact, it’s more than it’s ever been.

As you can imagine, the way we market today is dramatically different from the way we marketed 50 years ago when there was no internet, no fax machine and limited television access.