Remember the good old days of using a favorite catalog to write your Christmas list? My companion was a classic behemoth that became my toy-shopping bible, happily lugged from place to place while I daydreamed about the Barbie Dream House and EasyBake Oven that Santa had, no doubt, set aside for me.
It was a sad day when, due to changing lifestyles and so-called “advances” in technology, these Christmas catalogs became just a fond memory. Since the Sears Wish Book—one of the last to succumb to the advent of the web—was discontinued in 1993, a whole generation of children has missed out on this cherished holiday pastime.
In recognition that yesterday was America Recycles Day, it’s worth noting that we everyday consumers create a shocking amount of e-waste. According to the EPA’s stats for 2005, “between 1.5 million and 1.9 million tons of used or unwanted electronics were discarded in US landfills, including as many as 130 million cell phones [our italics]. Only a little more than 350,000 tons were recycled.”
Sodexho, the food service giant known for supplying hotel chains around the world, has recently gone native. Sodexho—which supplies breakfast and lunch for more than a dozen school districts in Rhode Island—will now purchase a larger percentage of its produce from local farms.
In conjunction with nonprofit group Kids First, Sodexho worked on this project for three years—making sure local farms met their certification needs and negotiating fair prices for produce.
Still full from lunch? Not hungry for dinner yet? Then go grab a free taco from Taco Bell during the inconvenient hours of 2-5pm on October 30th. While you’re there, feel free to drink a soda, or order a gordita…or six. Taco Bell found a PR goldmine in its advertising “gamble” to give away free tacos to America if any player stole a base in any game of the World Series. In Game 2 on October 25th, everyone’s wishes came true when Red Sox rookie Jacoby Ellsbury stole second, and consequently Taco Bell stole the stage.
The Ventura County Star is reporting that their local congresswoman is taking aim at women's mags. Capp's wrote an editorial on Friday, denouncing a number of women's magazines with young female readership for carrying ads (pictured here) for Camel No.
For the first time in 14 years,QVC is redesigning its image. The television shopping network recently launched a new logo as part of atotal integrated marketing campaign (the first of its 21 years) that aims tooverhaul QVC’s identity from the ground up.
According to Mediapost Publications one in five households enjoys “bloop blooping” through television commercials, cackling with the power magically granted to them by Tivo and other DVRs. Consequently, ad spending on broadcast TV is experiencing significant half-year declines-- decreases from 3.6% to $11.84 billion worth of expenditures on the networks even more on syndicated TV.
What's growing faster than Internet ad spend (and way faster than tv, print andradio)?AdvertisingAge reports that Shopper Marketing has doubled since 2004 and is on pace foran annual growth rate of 21% through 2010, making it faster than even theInternet juggernaut (which is rising 15% annually). As usual,P&Gis leading the pack among consumer brand powerhouses, spending at least $500million annually on shopper marketing.
From decals on the aisle floor to ads on the shopping cart, brands arescrambling to get closer to the point of purchase, increasing the chances ofinfluencing the purchase decision.
As Brand New noted recently, the NFL is updating its logo. After more than 60 years, it’s probably about time.
According to USA Today, the NFL has developed a “leaner, meaner” version to launch next April. Why the change? The darker blue will increase contrast; fewer stars will make the logo easier to reproduce (apparently vendors had been altering the logo on their own to cut down on the inexplicably numerous stars); the football will look less like a “hamburger” and more like the ball on top of the Vince Lombardi Championship Trophy.
Everyone around here is abuzz about the new Stella Artois billboards in RI and MA: just a glamour shot of the product with the old tagline “Perfection has its price.” The campaign’s been in use for at least six years, since this humorous ad came out in 2001. In some contexts (like on Boston’s Newbury St.) it could almost make sense. But next to a discount store in a low-income neighborhood? That’s inauspicious media placement at best. What if consumers took the tagline as a taunt? “You can’t afford this beer, so don’t try.” Lowe Worldwide has been handling the account for decades. While the campaign has been a success, do these details compromise the execution?