Press Releases
Managing Your Online Reputation
Things that are said around the Internet, whether they’re true or not, can negatively impact the reputation of your business. Even hugely popular brands are not immune and content matters whether it’s stuff you put out there yourself, or something someone else says about you. It becomes true. It becomes part of what defines your brand.
So, how is a small business that doesn’t have a monstrous PR machine on their side supposed to manage their online reputation?
One way to start is by coming up with several ways to make sure that the stuff you put out into the universe is the first thing people see and not what others are saying about you. You can do this by having a content strategy. Here’s some stuff to think about.
Twitter’s New Keyword Targeting Feature Can Have a Delicious Effect on your Bottom Line
Recently, Twitter rolled out a new effort to build up their advertising business. Now you can purchase ads that will reach users based on the keywords in their recent tweets as well as the tweets they’ve interacted with recently. Today we’re going to go into some detail about this new feature and talk about how useful it might be to you.
In other words, we’re going to tell you why you care.
We might also talk about ice cream because it’s May now and summer is coming!
Content Marketing on LinkedIn: Bringing Sexy Back
We know what you’re thinking GLAD WORKS friends: LinkedIn is a big snooze. But we’re here today to convince you otherwise and encourage you to go back and take a look at LinkedIn as it is today. It’s not just a place to post your resume and make connections with folks you sort of know, then nothing happens. Not anymore. It’s bringing sexy back to content marketing (for B2B especially) and you shouldn’t ignore it if you know what’s good for you!
GLAD WORKS on the Care and Feeding of Interns.
In our blog post about Game of Thrones, we talked about how young or inexperienced people like interns and new hires can bring a lot to your business. GLAD WORKS usually has at least one intern present at any given moment, so we have a lot of experience working with them to help them make the most of their time with us. We think it’s important to talk about them today because the word “intern” seems to be becoming synonymous with “free labor.” That’s not the case at all, and treating it that way cheats the business and the intern out of a very valuable experience.
Let’s talk about how to properly nurture an intern for a mutually beneficial relationship!
CMYK vs. RGB. No, We’re Not Talking About Boy Bands…
We know that CMYK and RGB totally sound like the two boy bands your teenage daughter is swooning over, but they’re actually color spaces that we encounter with images. Each color space has a specific use and they’re the reason why things that look one way on your computer screen may look completely different in print.
Today we’re going to explain what CMYK and RGB are and how they have different uses depending on what your project is. It’s going to be a lot like an episode of Bill Nye the Science Guy only with less bowties and fewer awesome sound effects.
6 Lessons Game of Thrones Can Teach Us About Business
Maybe you’ve only heard of it, or maybe you’re obsessed with either the book series by George R. R. Martin or the HBO television series. Whatever your experience is with Game of Thrones, you know how amazingly intense and deliciously dangerous every plot-line can be as the story chronicles the violent dynastic battles between the noble families of the realm for control of the Iron Throne.
“Battling for control of the throne? Sounds just like doing business!” you say.
We think so too!
There are many parallels that can be drawn between Game of Thrones and all of us who are out there trying to make it in the business world. Today, let’s take a look and see what Game of Thrones has to offer us, GLAD WORKS friends.
You’re Gonna Advertise on Facebook. Now What?
So, you’ve read our post about Google AdWords and Facebook Ads and you’ve decided to go with advertising on Facebook. But now what? They have so many products! There are Promoted Posts, Sponsored Stories, Page Post Ads and Marketplace Ads, but what do all these things do? It’s overwhelming!
Not to worry, GLAD WORKS friends. We can sort this out for you.
Let’s dig in and take a look at Promoted Posts and Sponsored Stories—the two things we think you’re most likely to be interested in to start out with.
Why Do We Need Graphic Design?
Sometimes when production is heavy, some of the non-designy types around our studio joke about being able to help the designers out, saying “I’ve got glitter pens! Put me on it!”
Oh if it were only that easy, GLAD WORKS friends!
The truth is that graphic design requires a lot more than just a willing heart and a pack of Crayolas (sorry non-designy types). It takes a ton of skill, training and talent to create effective visual communication, but many folks leave it as an afterthought when it should really be one of the very first priorities.
Today we’re going to talk about what graphic designers do and why good graphic design is so critical to your business.
Google AdWords vs. Facebook Ads: Which is Right for You?
If you’re thinking about investing in some pay per click advertising, but you’re not sure if you should start with Google AdWords or Facebook Ads, then this is for you!
We can help you get it all sorted out so you’re on your way to a solid plan by the end of this blog post!
4 Reasons Why Google + is a Good Idea. No, We Have Not Been Sniffing Glue.
When we tell you that as a business, not being on Google+ could turn out to be a big mistake, you’re probably thinking something like this:
“I’m having enough trouble keeping up with Facebook and Twitter! I do not need another social network. Go sell crazy somewhere else, GLAD WORKS!”
And a little while ago, we would have told you to focus your efforts on Facebook and/or Twitter if that’s what’s been working for you. But things are different now.
Facebook has become hostile toward brands, forcing them to pay to reach their own audience. But we’re not going to sit around crying and being poo poo babies about it are we GLAD WORKS friends? No, we’re not. Because when it comes down to it, Facebook is really just a tool. If this one no longer works for you, there are other tools out there for you to use. Like Google + for instance!
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