GLAD WORKS, the Pawtucket-based, full-service advertising agency, unveiled a television and radio campaign aimed at bolstering blood donation during the summer. The campaign encourages donors to take just one hour out of their summer activities to donate blood during a time when donations are typically slower. Only five percent of the population donates blood – and that small number diminishes even further during the summer months. “During the summer people’s schedules become crowded with vacations and outdoor activities” said Kathleen Connolly, Director of Public Relations at the Rhode Island Blood Center. “Blood does not take a day off. This campaign illustrates the importance of donating blood during the summer.” “The knowledge that it takes less than one hour to donate blood, and that by doing so you could potentially save three lives struck a deep chord within us,” said GLAD WORKS’ Marketing Director, Callum Grieve. “We’ve crafted a powerful message that it’s not only essential, but simple, to offer another person the amazing gift of hope.” The ‘Summer’ TV spots begin airing Monday, June 7th and will run through the end of August. The 30-second TV spot is viewable at the GLAD WORKS website at http://gladworks.com/portfolio/multimedia?page=10 About the Rhode Island Blood Center The Rhode Island Blood Center was founded in 1979 as a non-profit community blood center. Its goal is to ensure that all Rhode Islanders have immediate access to a safe and adequate blood supply. The Rhode Island Blood Center reaches out to organizations, businesses, community groups and individual donors. For more information about the Rhode Island Blood Center, contact Kathleen Connolly, Director of Public Relations @ kconnolly@ribc.org or visit us online at www.ribc.org. About GLAD WORKS Founded in 1995, GLAD WORKS is a full-service ad agency. From design to delivery, GLAD WORKS provides clients with opportunities to increase their return on investment, enhance productivity, and maximize the value of their relationships with customers, employees, and partners. In short: we believe whole-heartedly in the possibilities. GLAD WORKS’ clients include BROOKS Pharmacy, FDNY Fire Zone, Kaiser Permanente, Rite-Aid, Fidelity, L’Oreal, Dylan’s Candy Bar, Hearth and Stone, American Heart Association, U. S. Lighthouse Society, The New York City Fire Museum, Citizens-Union Savings Bank, the National Park Service, Hasbro, The Rhode Island Blood, Center, The Arts & Business Council of Rhode Island, Rhode Island Department Of Education, The Volunteer Center of Rhode Island, The Massachusetts Audubon Society, Providence College, Rhode Island Technical Assistance Project, Rhode Island College, Johnson & Wales, Festival Ballet Providence, NCAA, VMA, Leach & Garner, Rhode Island Foster Parents Association, Public Relations Society of America, The Rhode Island Procurement Technical Assistance Center Blackstone Valley Tourism Council, Preserve Rhode Island, The Arts Exchange, Coast to Coast Promotional Products, St. Edward Food & Wellness Center, Thermal Graphic Industries, Opera Providence, Easy Rider Tours, Talk Works, Creative Resources, Clinical Science Laboratory, Icehouse, re.Source, CDR Pictures, Zap! The River Coalition, ArtLinks, Green River Silver Co., Allmerica Financial, Bentley Crystal, Crimzonrose, T. J. Russell, Buddingh Tree Consultancy, Eta Designs, and the Rhode Island International Film Festival. The ‘GLAD’ in GLAD WORKS was derived from its original founder’s name, Gina Lisa Angelo DiSpirito. “As a child, I would sign paintings, ceramics or sculpture with my initials. My Mom pointed out that there was ‘Graphic Layout And Design’ within GLAD as well. The rest – as they say – is history.” Press Contacts Callum Grieve Marketing Director GLAD WORKS +1.401.724.4523 callum@gladworks.com