GLAD WORKS, the full-service ad agency, today announced the launch of a statewide public transit media campaign for the Volunteer Center of Rhode Island [VCRI].

GLAD WORKS launched “Family Matters,” a campaign focused on getting families to volunteer for effective community service in any of the wide array of needs represented by VCRI. “Family Matters” campaign posters beckon from the sides of RIPTA buses and bus-shelters, cost-effectively spreading the message throughout the Ocean State.

“VCRI's challenge,” said Executive Director Kelly Nevins, “was to get a simple, memorable message out about the importance of family volunteering – while showcasing diversity amongst volunteers. Working with the GLAD WORKS team, I think we accomplished that, with visuals that really catch the eye. I really appreciated how GLAD WORKS listened to what we needed.” “With Family Matters,” said GLAD WORKS Marketing Director, Callum Grieve, “we wanted to craft an uplifting, engaging invitation to volunteer in the community. And in an age when the average American watches four hours of TV per day, we felt the message that ‘spending good time with you family really does matter’ resonated powerfully.” About Volunteer Center of Rhode Island The mission of the Volunteer Center of Rhode Island [VCRI], established in 1969, is to connect people and opportunities for effective volunteer community service. We are the only statewide volunteer center that provides services to all ages and from all communities. For more information about “Family Matters”, please contact the Family Volunteer Coordinator, Lynne Harper, at 401.421.6547 x 107.

About GLAD WORKS Founded in 1995, GLAD WORKS is a full-service ad agency. From design to delivery, GLAD WORKS provides clients with opportunities to increase their return on investment, enhance productivity, and maximize the value of their relationships with customers, employees, and partners. In short: we believe whole-heartedly in the possibilities. GLAD WORKS’ clients include BROOKS Pharmacy, FDNY Fire Zone, Kaiser Permanente, Rite-Aid, Fidelity, L’Oreal, Dylan’s Candy Bar, Hearth and Stone, American Heart Association, U. S. Lighthouse Society, The New York City Fire Museum, Citizens-Union Savings Bank, the National Park Service, Hasbro, The Rhode Island Blood, Center, The Arts & Business Council of Rhode Island, Rhode Island Department Of Education, The Volunteer Center of Rhode Island, The Massachusetts Audubon Society, Providence College, Rhode Island Technical Assistance Project, Rhode Island College, Johnson & Wales, Festival Ballet Providence, NCAA, VMA, Leach & Garner, Rhode Island Foster Parents Association, Public Relations Society of America, The Rhode Island Procurement Technical Assistance Center Blackstone Valley Tourism Council, Preserve Rhode Island, The Arts Exchange, Coast to Coast Promotional Products, St. Edward Food & Wellness Center, Thermal Graphic Industries, Opera Providence, Easy Rider Tours, Talk Works, Creative Resources, Clinical Science Laboratory, Icehouse, re.Source, CDR Pictures, Zap! The River Coalition, ArtLinks, Green River Silver Co., Allmerica Financial, Bentley Crystal, Crimzonrose, T. J. Russell, Buddingh Tree Consultancy, Eta Designs, and the Rhode Island International Film Festival. The ‘GLAD’ in GLAD WORKS was derived from its original founder’s name, Gina Lisa Angelo DiSpirito. “As a child, I would sign paintings, ceramics or sculpture with my initials. My Mom pointed out that there was ‘Graphic Layout And Design’ within GLAD as well. The rest – as they say – is history.”

Press Contacts
Callum Grieve
Marketing Director
GLAD WORKS
+1.401.724.4523
callum@gladworks.com