GLAD WORKS, the Pawtucket-based, full-service advertising agency, today announced the completion of a 360 Bus-Wrap design for Rhode Island Blood Center’s new mobile blood drive vehicle. The design features smiling people under a bright-blue sky, with scattering dandelion seeds blowing in the breeze and the tagline: “Blood. Drives. Life.”
“This is our third mobile donor coach. It is a smaller coach, only three beds, and makes it efficient to hold drives with lower goals. It allows the Blood Center to reach numerous businesses and organizations it could not service in the past,” said Kathleen Connolly, Director of Public Relations at the Rhode Island Blood Center.
“The concept,” said GLAD WORKS’ Marketing Director, Callum Grieve, “celebrates the life-affirming notion that as members of a community we can reach out and help take care of people we may not even know. And the age-old folklore of the dandelion’s puff-ball head seed that – once blown off into white swirls – has the power to make wishes come true. It is a perfect illustration for those who donate blood, perhaps saving someone’s life.”
"It was a real pleasure working with GLAD WORKS on the bus wrap project," said Graphic Innovations President, Jim Larkin. "We already know that this will be the first of many outstanding collaborations with their agency."
The new donor coach is specifically designed for smaller companies or organizations. To arrange for a blood drive, call the Rhode Island Blood Center at 401- 248- 5723.

About the Rhode Island Blood Center
The Rhode Island Blood Center was founded in 1979 as a non-profit community blood center. Its goal is to ensure that all Rhode Islanders have immediate access to a safe and adequate blood supply. The Rhode Island Blood Center reaches out to organizations, businesses, community groups and individual donors. For more information about the Rhode Island Blood Center, contact Kathleen Connolly, Director of Public Relations @ kconnolly@ribc.org or visit us online at www.ribc.org
About Graphic Innovations
When you advertise, explain, persuade, present or sell, Graphic Innovations can create whatever you need to accomplish the task. Accurate color images in virtually any size are the essence of our work. From there, the applications are up to you. If you can imagine it, odds are we can create it. For more information about the Graphic Innovations, contact Jim Larkin, President @ jlarkin@graphin.com or visit us online at www.graphin.com
About GLAD WORKS
Founded in 1995, GLAD WORKS is a full-service ad agency located in Pawtucket, Rhode Island – and online at www.gladworks.com. From design to delivery, GLAD WORKS provides clients with opportunities to increase their return on investment, enhance productivity, and maximize the value of their relationships with customers, employees, and partners. In short: we believe whole-heartedly in the possibilities. GLAD WORKS’ clients include Chris Van Allsburg, BROOKS Pharmacy, FDNY Fire Zone, Kaiser Permanente, Rite-Aid, Fidelity, L’Oreal, The Rhode Island Blood Center, Dylan’s Candy Bar, Hearth and Stone, American Heart Association, U. S. Lighthouse Society, The New York City Fire Museum, Citizens-Union Savings Bank, the National Park Service, Hasbro, The Rhode Island Blood Center, The Arts & Business Council of Rhode Island, Rhode Island Department Of Education, Volunteer Center of Rhode Island, The Massachusetts Audubon Society, Providence College, Rhode Island Technical Assistance Project, Rhode Island College, Johnson & Wales, Festival Ballet Providence, NCAA, VMA, Leach & Garner, Rhode Island Foster Parents Association, Public Relations Society of America, The Rhode Island Procurement Technical Assistance Center Blackstone Valley Tourism Council, Preserve Rhode Island, The Arts Exchange, Coast to Coast Promotional Products, St. Edward Food & Wellness Center, Thermal Graphic Industries, Opera Providence, Easy Rider Tours, Talk Works, Creative Resources, Clinical Science Laboratory, Icehouse, re.Source, CDR Pictures, Zap! The River Coalition, ArtLinks, Green River Silver Co., Allmerica Financial, Bentley Crystal, Crimzonrose, T. J. Russell, Buddingh Tree Consultancy, Eta Designs, and the Rhode Island International Film Festival.
The ‘GLAD’ in GLAD WORKS was derived from its original founder’s name, Gina Lisa Angelo DiSpirito. “As a child, I would sign paintings, ceramics or sculpture with my initials. My Mom pointed out that there was ‘Graphic Layout And Design’ within GLAD as well. The rest – as they say – is history.”
Press Contacts
Callum Grieve
Marketing Director
GLAD WORKS
+1.401.724.4523
callum@gladworks.com