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Team Blogs

Adam
Kristen

	
		
		

 

Last week we introduced you to Google Grants, the nonprofit edition of AdWords, which are the text ads that appear on the right of your Google search page results. If you've read last week's post, then you have already determined if your nonprofit will qualify for Google Grants or not. If you do, congrats!  That is awesome news!  Now, you just need to know how to make good use of it.

 


	
		
		

 

Yes, Google is taking over the world, but that doesn’t mean they don't have a heart. They have programs out there that are meant to help struggling nonprofits get their word out without having to spend any of their precious donations to do it. Today we will explain those programs, and their requirements, Hope you qualify and get to take advantage!  We'll talk about what to do with it next week. Let's just get you qualified first!

 


	
		
		

 

Yes, Google is taking over the world, but that doesn’t mean they don't have a heart. They have programs out there that are meant to help struggling nonprofits get their word out without having to spend any of their precious donations to do it. Today we will explain those programs, and their requirements, Hope you qualify and get to take advantage!  We'll talk about what to do with it next week. Let's just get you qualified first!


	
		
		

 

A few weeks ago we did a roundup of our favorite apps. We asked the team to share with us the apps they found really useful, and the crowd went wild!  So today we thought we'd share with you what we each like in a website. From design to functionality and content, each team member has a cool site they'd love to share with you. Check them out!  You might get some inspiration for your next site redesign!


	
		

 

Remember that saying, "always be kind. Everyone is fighting a hard battle."  We think it holds true in all situations in life—including business. Sometimes, conflicts arise for one reason or another and it can be challenging to spin a rough turn of events into a workable and mutually satisfying experience. When you think about it, a customer complaint is actually a marvelous opportunity to turn a previously disappointed customer into an advocate for your brand!  Here's how it's done.


	
		
		

 

This week, we have the second installment of last week's post about Pinterest Promoted Pins. They're not available yet, but they will be very soon. Now is a great time to start strategizing so that when they're open for business, you are ready to hit the ground running!


	
		

 

It used to be that only large businesses with huge budgets were allowed to promote pins on Pinterest, but all that has changed now as the social media giant is going the way of Facebook and Twitter, and will soon be opening its doors to small and mid sized businesses who want to pay to pin. How does it all work, you ask?  Well, that's why we're here. Let's get it sorted out! 


	
		
		

 

In case you haven't noticed, things are changing quickly in the world of technology. The number and variety of mobile devices is exploding and they are able to collect mind-boggling levels of data as more consumers connect their physical bodies to electronic devices known as "wearables."  We're also seeing a huge increase in "smart" homes that are connected with heat, air conditioning, refrigeration and lights. But what does all of this connectivity mean for marketers and advertisers in the not-so-distant future? 

 


	
		

 

Many of our clients ask us for advice about how to handle their social media. It seems that the landscape is forever changing and people are trying to figure out where they should be, how much time they should be spending, what they should be spending it on, and how they can best measure their success. Social Media Examiner has recently released its annual Social Media Marketing Industry Report, which is a survey of over 2,800 marketers. Today, we’re going to pull some highlights out for you.


	
		
		

 

As you know, Adam is a featured blogger over at iPhone Life. As an all-things-Apple guru, he gets to test out and review truck loads of gadgets and even more apps. But Adam is not the only one here who gets ears deep into them!  We design apps at GLAD WORKS and so we are always looking at the design and functionality of the various apps that are out there on iTunes right now. We are well versed in the ways of the app, so you know if one of us likes a certain one, it’s gonna be a winner.