Where Art & Commerce Intersect

kristen's blog


Embracing New Technology


"What new technology does is create new opportunities to do a job that customers want done." -Tim O'Reilly 

Businesses sometimes have a hard time adopting new technologies like social media, mobile optimization, analytics tools or customer management systems. There are a lot of reasons why businesses struggle with this, but the truth is that in order to make business improvements, new technologies have to be a part of the plan. Today we'll go over some of the reasons why businesses aren't keeping up technologically and give some advice on how to overcome those hurdles.


In a world where we expect things to be better, faster and more entertaining than ever, we want a lot of things to happen in a very short time frame. This is why Vine, a social media app owned by Twitter that allows users to create and share a 6 second video, is a big deal. Is it right for you? Maybe! Let's find out!



How about a little peek behind the scenes here at GLAD WORKS? We've got some pretty neat stuff going on! There are new team members, great interns, people training for marathons and a baby boom! Are you ready for the excitement and the adorableness that is about to be bestowed upon you? Hold onto your hats because here it comes!


Instagram Contests and You


Are you on Instagram? Why not? And if you are, have you run a contest yet?

Instagram contests (as long as you have enough followers) (by the way you should totally follow us on Instagram! @gladworks! GO!) are a lot of fun for both you and your clients. GLAD WORKS has spent the summer running one for a very special client. Here's what we did and how you can do it too!


When we get together as a group, we get most fired up and animated when we start talking about TV and TV ads. What can we say? Advertising is our jam, so of course it gets loud up in the studio when our favorite topic comes up. Since (spoiler alert!) summer is coming to a close on September 22, each member of the team decided to share what they thought was a super hot ad from the summer of 2015.


Are you looking at the copy on your website, knowing it needs a refresh, but you just don't have the time or the inclination to take on that task? But you feel like you should be the one to do it. After all, it's your website and it's the world's window into your business. Nobody knows it better than you do! That's true. You are the expert, but your writer doesn't have to be an expert in your field (although he or she will be once the project is done!). Your writer can be your voice. Here's why it makes sense to get some help.




Everyone is always talking about how summertime is the time of year when you get to kick back and relax, but not if you're in charge of marketing! Getting your marketing mojo together and keeping yourself out there is just as hot of a topic during the summer as it is at any other time of year. Just to help you out a bit, we put together a few ideas to keep your summer marketing as cool and delicious as an ice cream cone.



10 Ways to Recover When a Presentation Goes Wrong


Everyone at some point has had to give a presentation. They're a lot of work aren't they? And good golly the jitters that come along with having to actually present the thing in front of real human being people types! What if something goes wrong? What do you do when the microphone stops working or your PowerPoint slides go MIA? Do you run away screaming or do you handle it like a boss? You handle it like a boss. Of course you do. But just in case, since we find ourselves doing a lot of presentations around here, we've got a few tips for you anyway.



We completely understand. Not everyone knows about graphic design. But that's ok because if they did, there would be no need for us and that would make us super sad. We're quite glad people need us because we like what we do very much. In fact, we like it so much that our designers got together and created a list of things they want the world to know about graphic design.