When we're not busy working, we're busy getting ready to work. That means we're busy filling our cups with steaming espresso, meticulously arranging our desks, making a huge mess of papers covered in sketches, or creating a "to do" list.
Each of us has a routine, and a few things we absolutely have to have or our workday is just going to be a giant bummer.
Here are the GLAD WORKS must haves.
We've known for years that Purina has had it together when it comes to being a truly innovative and courageous brand. Remember a while back when they developed the first app made specifically for cats? That was superfantastic and really, very smart. Now they're at it again, teaming up with the folks over at BuzzFeed to create a very funny series of branded entertainment videos called "Dear Kitten." The success of these videos (16.2 million YouTube views and counting since June) may be the beginning of an exciting new trend in video marketing. Here they go again, transforming our culture.
You have been trying to keep up with your blog and you're doing a pretty bang up job posting it regularly. You've been humming away, brimming with great ideas for interesting content and then suddenly: you got nothing'. Oh dear. What do you do now? Fresh content is good for SEO, plus your public awaits! The adoring masses will be concerned! You'll start getting emails from people wondering if you've fallen off the planet. What's a burned out blogger to do?
Many people have been coming down on Apple lately, calling it a "Haunted Empire" that's doomed in the post Jobs era. We think this is unfair. Tim Cook is a different person with a different management style. He's also inherited a lot of problems left behind by Jobs. Yes, Apple as it is right now is not the hot racecar tearing up the track that it once was, but nothing can keep up that kind of intensity forever. Right now, they're taking a bit of a pit stop, keeping that car idling while developing the next big, huge, awesome idea. Apple is loaded with some of the most brilliant people alive. Something big will happen.
You see our names in emails and get very official documentation, but how much do you really know about our office culture? Not a lot. We share some things here and there on Facebook, but other than that, you don't get to see or hear too much about what the daily workings are like. As a group of creatives who are also friends and kind of like a little family, we enjoy working together. We have fun days and mini contests that help the team bond. Today, we'll share last week's fun with you.
Life can be rough sometimes, can't it? It seems like wherever you go, there's some negativity you've got to deal with. Maybe you met a friend for lunch and all they did was complain. You received harsh criticism or lost a big client. Wherever that negativity is coming from, you've got to shake it off. We love the new Taylor Swift song because it's an anthem for getting rid of all the bad stuff so you can embrace the good.
When you have a negative experience, it's like a low-level psychic attack that can throw you off track—destroying your confidence, distracting you from your goals or just plain p***ing you off. You don't need any of that, so shake it off.
Frank Coletta, the news anchor on NBC 10 News Sunrise and NBC 10 News at Noon calls technology "dastardly computers." Many of us would agree that computers and other technologies can indeed be "dastardly" at times and frustrate us to no end when things don't work correctly. But, it can also be argued that technology can make us tremendously happier too.
So to test this theory out, we gathered the gang together to see what kinds of technology makes their lives easier, healthier or happier and today we're sharing what they had to say.
You may not know this, but there is a rather heated debate going on between writers and designers over how many spaces should follow a period. In fact, a long time ago a designer confronted our very own copywriter. She was informed that it was not correct to use two spaces after a period. Who. Knew. Apparently, to a designer, seeing two spaces makes them die a little bit inside.
So, in an effort to save the souls of designers (and the lives of writers) everywhere, let's tackle this subject. To double space or not to double space, that is the question!
So the Ice Bucket Challenge has lasted WAY longer than anyone could have ever predicted, yes? Just when you think it's over, there's two, three, four more popping up in your newsfeed on the daily. Some people are all over it, but some are annoyed by it. Whatever side of the fence you may fall on, there's no denying that for marketers, it's a bit of a phenomenon and something we can all learn from. As a result of the campaign, ALSA has experienced an 800% rise in donations. We need to listen to what this thing is telling us because, whoa.
You've been hearing Search Engine Optimization (SEO) this and SEO that for ages. It used to be that you could just have a popular website by having good content and keywords that would get you some good search engine results. But that's not good enough anymore. Those things are still absolutely important, but you've got to start taking a look at how social media sites can help you. It's a whole new bag now, GLAD WORKS friends.