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Last month, we talked about the first step in growing your business: identifying both your strengths and your opportunities. This month, we'll move on to the next step:

Step 2. Create a game plan that builds on those strengths and takes advantage of those opportunities.

Now that you know what elements of your business work for you and what objections your prospects may have about working with a small company, it's time to develop a profile of your company. Here's where we figure out if you're playing Monopoly, chess, or LIFE.