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Sure, a plain peanut butter sandwich is ok, but it’s a little dry. A plain jelly sandwich is also edible, but it’s lacking something. This is exactly how it is when you have a great design with uninspiring or meaningless copy, or great copy with a visually unreadable design. You need the two to be equally fabulous if you really want to have a winning combo that keeps people coming back for more. That’s why it’s so important for copywriters and designers to work together. We work in a content-focused industry, so we place high value on this symbiotic relationship.

Copy inspires design, design inspires copy

So, you’ve been interviewed on a TV show, or you’ve been invited to be a blogger on a popular website. Awesome!  Good for you!  No matter how much you promote your business to potential clients, there’s nothing like getting a little leg up from the media. Now that you’ve gotten the attention, how do you convert that into actual sales?  Read on, friends!

Use the coverage as an excuse to reach out

“What’s in a name? That which we call a rose by any other name would smell as sweet.” 

Last week we started this series by talking about how the name of your brand or product needs to reinforce the key elements you want to convey. We went over descriptive and meaningful names that clearly state what a business or product does. We also talked about names that are more abstract and tell a story about what the brand or product is about. Today, we’re going to talk about some current trends in naming. We’ll also touch on how to narrow down your list of potentials by making sure there’s a URL available with your name in it, and searching for other businesses that might be using that name already.

You are very much like us, GLAD WORKS friends. You have a business to run. You have a life outside of your business to run. You may even have a couple of kids or Chihuahuas to take care of. Maybe, if you’re like Gina, you throw in some sports training here and there just to keep things interesting and…nuts. Lots of people ask us how Gina manages to run her successful business while at the same time training hardcore for athletic competitions. Well?  She applies what keeps her in good condition at the gym to her professional life. Wanna hear about it?  Here’s how it goes…

The busy life of Gina