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It’s a tale as old as time, GLAD WORKS friends.

You want people to love you and keep coming back to you, but it’s illegal (and morally reprehensible) to slip them a little “love potion” or keep them tied up in your basement. So how is a business owner supposed to woo a customer into a faithful and mutually beneficial long-term relationship?

There are several ways, actually, and today we’re going to talk about a few of the biggies—the ones that focus on relationships rather than simply making business transactions.

People first, clients second

These days, demographic-based branding dominates all. The problem all brands face is this: if your brand suits a particular demographic at this moment, what happens as that demographic ages and times change?  Do you age with them and eventually become extinct, or do you fight to stay relevant to subsequent generations of consumers? Of course you know the answer to that question: FIGHT! Go to the mattresses to avoid becoming irrelevant and sinking into oblivion!

**This post originally appeared at iPhone Life where Adam is a featured blogger.

Well.

I finally got my iPhone 5 a short time ago.

It comes as a great shock to everyone I know (including myself) that I did not have one the instant they became available. Alas, the stars did not align themselves as they should have and I became one of the unfortunate ones, left without a new iPhone.

I felt lonely, confused, naked.

As rare as we think it is, there are many people out there who live with visual, physical, hearing or cognitive impairments that make navigating life--and the web--more challenging than it is for the rest of the population. When we design websites, just like we do when we plan a new building, we should be thinking of making our websites equally accessible to folks living with disabilities.

** This post originally appeared at iPhone Life Magazine where Adam is a featured blogger.

I didn’t want to say anything about iOS 6 until I had some time to get used to it and decide what I think are some of the most useful updates. And probably to your surprise and relief, I’m not going to complain about the m-a-p-s. They know it’s broken, they’ve apologized, suggested alternatives, and they’re gonna fix the heck out of it for us. It’s gonna rock our worlds, you guys. I’m sure of it.